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Websites Development

Our website solutions are creative, functional and highly engaging. We bring clarity and simplicity to this complex discipline and keep at the forefront of the key technologies and trends that direct the online world.

We devise solutions to maximize your business efficiency.

As a result, our solutions integrate with the ever-growing landscape of social networking tools and embrace the interactive. Our websites deliver an outstanding online presence and achieve proven commercial results.

A platform-agnostic agency, we always use the most appropriate technology for every project we work on. However, as we've worked extensively on them for many years, we're renowned for our expertise in Wordpress, Joomla!, Drupal, and Magento platforms.

Choosing the right platform depends on a variety of factors: existing site, multilingual, multi-domain, eCommerce store, content driven, user content, and other factors.

At Indianmark, we work with our clients' core requirements and provide our experience in platforms to provide a suitable recommendation on the platform that will best fulfill the clients' needs now, and will scale with the client as they grow.

Your development partner. We stand for excellence!

Over the past decade, we have mastered the art of creating websites that innovate, engage and deliver results through a combination of human-centric approach and development ingenuity. Hire top web developers to make your dream a reality.

Understanding Requirements

Our aim is to solve the problem, be it a more user friendly site experience, a smoother product work flow, better performance or increasing conversions.

To do this we start our projects off with a technical analysis and discovery phase. We liaise with key stakeholders, business analysts, end users, existing teams and operations.

We review the existing work flow, assets and code to produce our recommendations. We use a mixture of the traditional waterfall or agile development methods depending on the needs of the client, size of the project and project delivery date.

Before development we will produce:

  • A review of the existing system, including recommendations on replacements, code refactoring and improvements
  • A complete feature set for the dream product
  • A minimal viable product feature set
  • User Interface and wireframes
  • Prioritized list of deliverables

Performance is everything

Here at Indianmark, it’s something we factor into everything we design, create, develop, animate, write, and produce. Because if we can’t noticeably improve the performance of your digital presence, then we are not doing our job.

We work closely with our in-house conversion optimization team to improve conversion. Our designers create visually appealing, relevant look and feel, and our conversion optimization experts test, analyze, and refine every page to ensure it performs just as beautifully.

From a design perspective, performance is seamlessly incorporated into every digital project we work on for the simple reason that every asset your browser downloads to display has a weight to it. In other words, the lighter, cleaner and more agile we can make your website or app, the better its performance will be.

So our creative experts continually review and refine what we need to display on each web page in the design and development process to create a fast, relevant, and enjoyable user experience. One that will load quickly, respond instantly, and let the viewer do - and access - everything they want the second they want it.

Because when users can do this, they’ll stay longer, enjoy the experience more and are more likely to purchase. They’ll come back more often, too, and share this positive experience with others.

We can improve your performance through a variety of techniques:

  • Backend code optimization
  • Order of execution
  • Content Delivery Network usage (CDN)
  • Server configuration

Mobile development

Your customers expect a consistent brand experience across all platforms. Whether you’re looking to build a native or browser-based app, or whether you’re looking to streamline your website’s mobile layouts, we enhance your mobile offering with tailored user journeys and device-centric functionality. Indianmark offers iOS and Android development and brings a best-practice approach to web and app development across all platforms.

Responsive websites

We specialize in responsive web design, a powerful approach to building mobile-friendly websites, which tailors display for current and future devices.

Responsive web design means that your website adapts to any device, screen size or resolution, ensuring your users have the best possible browsing experience and it's never been more important.

One website for all devices

The internet is becoming increasingly mobile, and new browsing devices are appearing at an unprecedented rate. However, it’s expensive to deliver and maintain multiple sites for different devices, and this often means that consistency of a brand’s website experience across mobile, tablet, and desktop can be poor.

But it doesn't have to be this way. We've developed many websites that use a responsive, fluid design methodology to create one website for all devices.

The introduction of "CSS3 media queries" has changed the way we both design and develop websites. Now, we only need one site which can adapt to any device - whether that's a desktop computer, smartphone, tablet, or even ultra netbooks like Apple's Macbook Air. Try resizing your browser to see how our own website reacts.

Google mobile-friendly test

Not only is a mobile-responsive website important for usability, it also impacts your search engine ranking, as Google thinks it's very important too. They will actively rank your site higher than your competitors' if your site is better optimized for mobile. Google developed a really handy tool that tells you how your website ranks based on how responsive it is for mobile.

Click here to use the Google mobile-friendly test

Our design starts with End-users

We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define color, messaging, iconography, layout, and engaging interactions that reflects our understanding.

Meaningful messaging; that connects instantly

We don’t go overboard with the content or design elements. Rather we design and with great attention when it comes to building a narrative for a website. Be it an enterprise website or a playful learning one, we write meaningful stories for every audience establishing a deeper connection that accelerates growth - resulting in a UX that is user-centric, exactly what users want. This differentiates us from ten other

Our design process in a nutshell

From strategy workshop, to defining user persona, setting up information architecture, and designing wireframes to pixel-perfect icons, we make sure that every step in the design process is followed diligently. The result is a mobile-friendly stunning B2B/ B2C design that acquires, retains and delights your user.

6 design principles we follow

Our massive 10 years of experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. Here's what we follow to create pixel-perfect results.

We reduce choices for your visitors

The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.

We keep plenty of white space around your content

Keeping enough white space is needed to consume the workmanship we craft. We believe in retaining the needed white space, keeping content, the king it is.

CTAs? We put them on core visual areas

A design - mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.

We use color and contrast to your advantage

We apply the rule of Neuromarketing to select the perfect color for your product. We follow the proven color psychologies to implement the colors that leave a positive impact and helps the user to take the desired action.

Reinforce use of specific action with familiarity

If there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in your pages.

We enforce consistent branding throughout your website

In our process, we keep the branding color, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable.