Google’s ever-growing emphasis on usability, accessibility and quality has reinforced the importance of technical optimization within your SEO activity.
For an organic search campaign to succeed, you’ll need to make sure that your website is built on solid foundations, is barrier-free and has the qualities in place to demonstrate value and integrity to search engines such as Google, Yahoo and Bing.
Not only is this crucial in increasing your search performance within the SERPs but it is also a highly recommended means of mitigating against algorithmic penalties and devaluation.
IndianMark’s technical audits will identify issues that are currently hindering search engines being able to effectively crawl, understand and index the pages and content of your website. In working with you to resolve these issues, your website will be in line with Google’s Webmaster Guidelines and significantly better equipped to facilitate growth in traffic, keyword rankings and user engagement.
Our technical SEOs have worked across some of the world’s largest brands and most complex sites. Their experience and knowledge has empowered them to optimize website structures and frameworks from the ground upwards and to deliver immense results based on analysis, recommendations and ongoing support.
Social integration, Open graph tags, Twitter cards
URL structures & overly dynamic URLs
Crawl errors and deficiencies (400 errors, 500 errors, etc)
Internal link structure
Structured data, rich snippets & schema
Usage of frames
It may sound obvious, but usually, the quickest wins in any organic or social strategy come from making sure that what you position on your website is relevant to your audience. This, partnered with the appropriate use of technical on-page elements such as H-tagging or structured data, helps define your site visibility.
We ensure that the completed research and development stages inform how content is structured and marked on the pages of your site throughout the content audit phase. We'll cover content length, type, positioning, tone of voice and also suggest the placement of newly created assets if there are opportunities for media which don't already exist. Our content audit also includes optimizing images, videos and any other fundamental content elements or assets.
A content audit is one of the most important stages of any SEO project, giving you the opportunity to connect with your audience and define key differences between yourselves and your competitors.
If you want to maximize the chances of your online content appearing in search-related queries – and picking up more organic search traffic – you need to make sure it’s implemented properly. That’s just what content optimization will do.
Content optimization is the process of implementing content on web pages to maximize your visibility in search for related queries.
SEO is about understanding the words and phrases people use to find things online, and optimizing digital content in such a way that it meets those queries in prominent locations in search.
It’s not just a question of ensuring a top keyword is included multiple times on a page, but making sure that other related words, phrases or 'proof terms' are included to optimize for query-based searches (for example. “What is content optimization?”)
We identify opportunities to improve the optimization of your onsite content using tools like SearchMetrics. This helps us to understand how your competitors are using keywords, and how using different words and phrases can help to improve your search performance to drive traffic and conversions - and the potential value of doing so.
We can also optimize digital content for different types of search results. Increasingly, Google search results display reviews, opening times and business information. We can implement schema and microdata to help get this information into search results, driving higher click-through rates.
Understanding the health of your website’s backlink profile is more important now than ever.
Backlinks are one of the most important ranking factors within SEO. If your link profile is strong, your chances of ranking well in the organic SERPs are good. However, if your backlink profile is weak, has been manipulated or maliciously attacked in any way, then your website could be susceptible to poor performance and search engine penalties.
A backlink analysis allows us to identify both strengths and weaknesses within your link profile. This enables us to:
Technical optimization deals with on-site factors that may be hurting your website’s organic visibility. A sound technical platform allows your audience and different search engines to freely access your website and content without encountering any difficulties.
Technical optimization covers an array of factors that influence SEO performance. These range from server configuration, optimizing the crawl of your website and crawl error resolution, to eradicating of duplicate content and improving the usability, speed and render of your website.
Our analysis begins by querying data aggregated from crawling your website - similar to the process of search engines. This data is then analyzed with data extracts from webmaster tool platforms to identify how search engines see your website. and what errors they may have already encountered.
We review your server configuration, website hosting environment and the backlink profiles of your sub-domains to ensure that no issues arise from set-up errors and cause duplicate versions of your website. When reviewing your server configuration, we are also conscious of your server’s geolocation in proximity to your target audience.
Governing the crawl of your website is hugely important, especially for websites with many pages. Ensuring search engines can easily crawl your website without exhausting their crawl budget is essential for success.
A well-devised internal linking structure helps search engines crawl your website. It also helps to define your website’s hierarchy, which essential when organizing the flow of link authority throughout websites.
Interactive, dynamic content adds great functionality and usability to your website, but search engines can occasionally encounter problems when interacting with it. To counter this, we ensure your website follows the correct protocol for indexing and uses modern web standards.
Your audience views your website on a wide range of different devices. To imitate this, search engines use specific mobile-bots to crawl the mobile web. Providing a solution that can be accessed across all devices safeguards your organic performance for algorithm devaluations favoring mobile friendly websites.