SEO

A solid SEO strategy combines technical optimization, content optimization, and authority optimization. At IndianMark we have practitioners in each of these, ensuring your website ranks well in the SERPs and drives traffic to your website. 

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Google Analytics

Auditing & implementation

We’re experts in measurement planning with Google Analytics. So whether you’re just looking for reassurance you’re tracking your website visitors correctly, or would like us to handle your entire Google Analytics suite implementation, we can help.

Audits

With every audit, you receive a comprehensive document that identifies existing issues with your account. Your audit will give you a thorough set of recommendations that point you in the right direction. You can use this to make changes yourself or ask us to implement them for you. If applicable, we can also include a review of your Google Tag Manager configuration.
 

Implementations

Our implementations give you an organized and structured Google Analytics account that you’ll feel confident using. Whether you’re making improvements to an existing Google Analytics account, upgrading to Universal Analytics or starting from scratch we can help.

  • We find exactly what you need to measure on your website before designing your analytics solution.

  • All our work is fully tested and approved before we release it back to you to use.

  • We can implement via tag management solutions, or provide documentation for you to pass to your development team.

Consultancy & retainers

If you want to us to fix something quickly for you or need a quote for a tailored project, our Google Analytics team is happy to help. We can provide consultancy for just a handful of hours or work on an ongoing retainer – whatever your business needs.

We’re just as at home investigating specific bugs as we are working on CRM integrations (and everything in between), and our packages can be based on an hourly rate or fixed price against a project.

Some of our clients like to know they have analytics resource available on an ongoing basis, so we offer flexible monthly retainers that you can use for technical support, insight and analysis, reporting or any of our analytics services. If you wish, our team can even work on your premises.

Standard retainer

  • 15 hours per month
  • Google Analytics, Google Tag Manager, 3rd Party Integrations, onsite consultancy, reporting, insights
  • 24-hour response SLA
  • Phone and email support
  • Ticketing system
  • Dedicated account manager
  • Dedicated project manager
  • Minimum 3-month contract
     

INR 69,900 pm

Enterprise retainer

  • 45 hours per month
  • Google Analytics, Google Tag Manager, 3rd Party integrations, onsite consultancy, reporting, insights
  • 24-hour response SLA
  • Phone and email support
  • Ticketing system
  • Dedicated account manager
  • Dedicated project manager
  • Minimum 3-month contract
     

INR 1,29,900 pm

Working with IndianMark has been great – your analysts were clearly experts, easy to work with, and happy to hop on a call to explain complicated issues. I appreciate IndianMark guiding the strategy, and our tracking now benefits every department including merchandising, design, and marketing. We didn’t know how much Google Tag Manager would help us. I have already started recommending IndianMark to others!

Mr. Halan Harikrishnan Managing Director, Longlive Pizza

Universal Analytics

If you want to supercharge your data, Universal Analytics offers a host of extra benefits compared to the classic version of Google Analytics – enabling you to track and analyze visitors in ways that were impossible up to now.

We work with hundreds of clients using Universal Analytics, so whether you want to upgrade your account from Classic to Universal, or you need support for an existing account, we can help.

We can ensure you get the most from new features such as the measurement protocol that allows you to send raw user data directly to Google Analytics and find out how users interact with your business from almost any environment.

This has been used with great effect to tie online to offline behavior, and in some cases we use it in conjunction with the user ID to complete powerful CRM integrations with tools such as Salesforce, providing previously unavailable levels of insight.

Retail vendors have reaped huge advantages from implementing enhanced eCommerce, which provides richer data. The improved reports help you to understand the effectiveness of merchandising efforts.

It enables you to identify better insights into metrics about visitor behavior and sales, including product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.

Salesforce integration

Is the data from your sales process living in two separate worlds? Connect your offline Salesforce information with your online analytics data.

Companies often analyse their site traffic separately (i.e., to lead) from their sales conversion metrics. User’s digital journeys are tracked through an analytics solution, i.e. Google Analytics, and the interactions resulting in the sale (emails, calls, meetings, form submissions, and documents) are recorded through a CRM, i.e. Salesforce.

Combining the two sets of information allows you to see the full user journey starting with the keyword search that led them to your website all the way through until you finalise a sale. This combination of data also allows you to see the demo of your product, follow up emails, etc. Understanding the entire journey that led to a sale or loss provides the ability to build better user experiences, improve sales and target the online marketing activity.

What are the benefits?

Pairing the two datasets allows your team to better allocate your resources according to that information. Google Analytics can only track what results in a lead. Without integrating the two systems, data stored in Google Analytics related to prospect’s initial online engagement with your brand will remain disconnected from new data being captured down-funnel.

The marriage of data allows you to:

  • Attribute real live-sale conversions with their respective origin (channel, campaign, keyword, etc.)
  • Allocate paid media dollars towards channels, affiliates, and keywords that demonstrate the highest sale conversion rate
  • Focus on website optimization efforts that result in sales, not just a lead conversion


How does it work?

When a user navigates to your site, Google Analytics assigns them a unique identifier by default which follows them to track information related to their session throughout their journey on your site. Once this user submits enough information to become a lead, their information is sent into Salesforce. The first step of the integration is sending that user’s unique identifier, together with their contact information, into Salesforce (this is not done by default). If logged-in functionality exists, it is possible to tie this back to a Salesforce ID for enhanced visibility, such as cross-device tracking and attribution.

IndianMark executes this through a custom script implemented via Google Tag Manager. As a lead is qualified in different steps of the funnel and their profile is updated in Salesforce, we’re able to send lead statuses as they’re updated back into Google Analytics through Measurement Protocol and match them with the original unique ID. This opens the door for companies to analyze the traffic and onsite behavior patterns that result in desired sales within the interface.

Read in more detail about our experience integrating Salesforce and Google Analytics for one of our higher education clients.

Want to learn more about how to make the most of Google Analytics?

We offer in-depth training courses that help you understand the product and how to use it to serve your business goals. 

Read more about Google Analytics training courses